- Strong growth against general market trend: 327,600 new registrations of
pre-owned Mercedes-Benz passenger cars in Germany through July
- Market share in Germany increases from eight to ten percent
Demand for pre-owned Mercedes-Benz vehicles has
never been as high as in 2006. Despite falling sales in both the overall market
and the premium market in Germany, Mercedes-Benz recorded significant growth
rates in the period January to July 2006. According to the Federal Motor
Transport Authority (KBA), a total of 327,600 pre-owned Mercedes-Benz cars were
registered with new owners during this period, five percent more than in the
first seven months of 2005. The market share in Germany thus increased
significantly, rising from eight percent to ten percent. Growth in demand for
pre-owned Mercedes-Benz passenger cars has also surpassed average market growth
in France and Italy.
Demand is particularly high for "young pre-owned"
Mercedes-Benz cars, which are on average one year old. In the first eight months
of 2006, sales of these vehicles rose by 30 percent to around 90,000 vehicles.
In August, unit sales increased by 38 percent to about 11,000 models. The most
important sales market is Germany, followed by Italy and Spain. Dr. Klaus Maier,
Executive Vice President Mercedes Car Group, responsible for Sales and
Marketing: "Both record sales of our new cars in the first eight months of 2006
and the record demand for our pre-owned cars provide clear evidence of the high
appeal of our current model range."
The continuing high residual values for all model
series are a key reason for the higher-than-average demand for pre-owned
Mercedes-Benz cars. For example, Mercedes-Benz is the clear frontrunner in nine
of twelve residual value comparisons published by Baehr & Fess, one of the
leading providers of residual value forecasts. Dieter Fess of Baehr Fess: "The
success of Mercedes-Benz young pre-owned cars continues to be based on the high
appeal of the vehicles with regard to their consistently very good residual
values. It also underlines the excellent brand image of Mercedes-Benz."