40 years AMG Anniversary

Muamer Hodzic May 8, 2007

Over the past four decades, Mercedes-AMG GmbH has developed from a simple tuning company for premium automobiles to the performance brand of the Mercedes Car Group (MCG). AMG today stands for extremely dynamic, individualized automobiles with a clear brand focus on performance. As a result, AMG endeavors to provide top automotive technology in each of its vehicles and to express its deep appreciation of its customers. With its portfolio of 18 models and a steadily increasing number of customers, AMG is one of the world’s leading high-performance vehicle brands.

“AMG â€” throughout the world, these three letters embody cutting-edge technology, dynamism and exclusivity. The experience of driving an AMG cannot be compared to anything else. After four successful decades, the brand now more than ever symbolizes a unique driving experience. The individual requirements of our customers provide us with motivation in our daily work and will remain our benchmark when developing new automobiles,” says Volker Mornhinweg, head of Mercedes-AMG GmbH.

Chronicle

The history of Mercedes-AMG GmbH


1967	Hans Werner Aufrecht (A) and Erhard Melcher (M) establish AMG. Aufrecht’s birthplace, GroàŸaspach (G), supplies the third letter of the company name. The company is housed in the Old Mill in Burgstall, and is officially designated "Engineering Office for the Design and Testing of Racing Engines."
1971	The first major sporting triumph for AMG: a Mercedes-Benz 300 SEL 6.8 AMG driven by Hans Heyer and Clemens Schickentanz surprises everyone by coming in second in the 24-hour race at Spa-Francorchamps.
1976	The Old Mill in Burgstall has become too small for the company, which now boasts customers all over the world. AMG and its 40 employees move to Affalterbach.
1980	Clemens Schickentanz and Jà¶rg Denzel win the Touring Car Grand Prix at the Nürburgring with an AMG-Mercedes 450 SLC.
1985	The comeback into auto racing: AMG partners Daimler-Benz in its motor racing comeback in the German Touring Car Championship with a 190 E 2.3-16.
1987	Premiere of the Mercedes-Benz 300 E 5.6 AMG. The midrange model is powered by a 265 kW/360 hp V8 engine with all-new four-valve cylinder heads. For the first time ever, a four-door sedan manages to exceed 300 km/h.
1989	AMG is the most successful team in the German Touring Car Championship: Klaus Ludwig and Johnny Cecotto score seven wins.
1990	Plant III is opened in Affalterbach. The company now has a staff of 400 and a cooperation agreement with Daimler-Benz that extends beyond the motor racing sphere.
1991
AMG-Mercedes wins in the team ranking; the most successful driver is Klaus Ludwig. Mercedes-Benz comes out on top in the brand ranking. The DTM has reached the high point in its history, and the races are watched by more than 153 million viewers.
1992	Klaus Ludwig wins the German Touring Car Championship for AMG in a 190 E 2.5-16 Evolution II. AMG-Mercedes is once again at the top in the team rankings, and so is Mercedes-Benz in the brand rankings.
1993	The first vehicle jointly developed on the basis of the cooperation agreement with Daimler-Benz comes onto the market: the Mercedes C 36 AMG. The name AMG is so widely known that the Patent Office registers it as a trademark.
1994	Klaus Ludwig once again wins the German Touring Car Championship for AMG in an AMG-Mercedes C-Class. The U.S. version of Mercedes C 36 AMG is developed and type-approved.
1995	An AMG driver takes the German Touring Car Championship title for the third time, as well as winning the first-ever ITC series. In both cases the driver is Bernd Schneider.
1996	AMG is the runner-up in the International Touring Car Championship with Bernd Schneider. At the Geneva Motor Show, AMG unveils the E 50 AMG and makes the transition from a component plant to a component and vehicle plant.
1997	AMG enjoys an unbroken series of new production milestones: 5,000 units of the C 36 AMG and almost 3,000 units of the E 50 AMG. The successor models, the C 43 AMG and E 55 AMG, are launched following the International Motor Show in Frankfurt. Bernd Schneider in the Mercedes CLK-GTR is the champion driver and AMG Mercedes takes the team title.
1998	A road-going version of the CLK-GTR is built in a limited edition of 25 units. AMG-Mercedes wins all ten races in the FIA GT Championship. Klaus Ludwig and Ricardo Zonta take the championship title.
1999	On January 1, 1999, Mercedes-AMG GmbH commences operations. Some 5,000 vehicles are sold worldwide.
2000	Sales reach a record level of 11,500 vehicles, the most popular model being the ML 55 AMG with over 4,500 units sold. The company participates in the newly established German Touring Car Masters (DTM) with the Mercedes-Benz CLK. Bernd Schneider takes the championship. Mercedes-Benz wins in the manufacturers’ rankings.
2001	18,700 Mercedes-AMG vehicles are sold. The most popular model is the C 32 AMG with around 3,800 vehicles sold. Market launch of the SL 55 AMG. Bernd Schneider defends his title in the DTM; the AMG team is at the top of the constructors’ rankings.
2002	The number of staff increases to around 580. Market launch of the CLK 55 AMG, E 55 AMG, C 30 CDI AMG, S 55 AMG and CL 55 AMG. AMG-Mercedes comes in first in the DTM team rankings.
2003	Market launch of the CLK 55 AMG convertible, E 55 AMG station wagon, S 65 AMG and CL 65 AMG. Mercedes-Benz wins nine out of ten DTM races. Bernd Schneider wins his fourth DTM championship title. Mercedes-Benz also wins in the team and manufacturers’ rankings. AMG sells more than 20,000 vehicles in 2003, setting a new record.
2004	Mercedes-AMG now has around 650 employees. Market launch of the models C 55 AMG, G 55 AMG KOMPRESSOR, SL 65 AMG and SLK 55 AMG. A limited edition of 100 CLK DTM AMG units is produced. AMG starts in the DTM with the new C-Class touring car racing models. Gary Paffet becomes the runner-up.
2005	Market launch of the CLS 55 AMG. World premiere of the ML 63 AMG, CLK DTM AMG convertible and Vision R 63 AMG at the 61st IAA in Frankfurt/Main. Two-time Formula 1 champion Mika Hà¤kkinen joins AMG-Mercedes’ DTM team. Gary Paffet wins the championship; AMG-Mercedes takes the top spot in the team rankings. Mercedes-Benz takes the manufacturer’s title.
2006	Mercedes-AMG model offensive: presentation of the new high-performance AMG vehicles CL 63 AMG, S 63 AMG, E 63 AMG, CLS 63 AMG, CLK 63 AMG, S 65 AMG, SL 55 AMG, SL 65 AMG, R 63 AMG, and SLK 55 AMG Black Series. Official opening of the AMG Performance Studio. AMG once again wins three titles in the DTM, Bernd Schneider takes the champion title for the fifth time.
2007	AMG celebrates its 40th anniversary. To mark the occasion, the company introduces the CL 65 AMG “40th Anniversary.” Market launch of the CL 65 AMG and the CLK 63 AMG Black Series. Mercedes-AMG has around 750 employees. The new AMG-Mercedes C-Class takes part in the DTM.