Mercedes-Benz Stadium Enhances US Presence Of German Brand
Peter Parcon August 28, 2015
The selection of Atlanta as the new location of its main US headquarters demonstrates the resolve of the German luxury vehicle manufacturer to increase its presence in the United States. This resolve is further strengthened with the upcoming naming of the new Atlanta team stadium into the Mercedes-Benz Stadium, as shown on a report from worldcarfans.com. Mercedes-Benz USA was able to acquire the naming rights for the stadium.
The new stadium will be the home of both the Major League Soccer team, Atlanta United, and the National Football League team, Atlanta Falcons. The stadium will also host a number of sporting events, including the 2020 NCAA Men’s Final Four.
Prior to the relocation of the new US headquarters of Mercedes-Benz, the company was based in New Jersey. The new headquarters is set to be completed in two years, which is around the same time the stadium will be completed.
Atlanta United and Atlanta Falcons owner Arthur Blank said the German company meets all the criteria they set in finding a suitable partner for the naming rights. The reputation and name of the company is consistent with the iconic image of the building and they are determined to offer excellent customer service and experience. The values of the Germany-based company are also consistent with the values of the Atlanta United, Atlanta Falcons, and their other businesses.
Mercedes-Benz USA CEO Steve Cannon reaffirmed the opinion of Blank as he said the stadium is a chance for the Mercedes-Benz brand to connect with the promise and opportunity represented by the facility.
The Mercedes-Benz Stadium is expected to be finished before the start of the 2017-2018 NFL season. Mercedes-Benz will take pride in associating its name with the stadium due to its features. The designers of the stadium claimed that the wings of a falcon served as the inspiration of the structure. The top will feature eight translucent panels that can be opened and closed within eight minutes.
While it will have a total capacity of 83,000, it is also possible to shrink the size through mechanized curtains whenever necessary. The Mercedes-Benz Stadium will also have a 360-degree five-storey tall Halo Board, which is the biggest one in the world.
