Mercedes-Benz Outs New Luxury Yacht Design at Monaco Yacht Show

Ryan Joseph Ramos September 21, 2012

If you think Mercedes-Benz is only involved in Auto Shows, here’s something for you: the German automaker—under Mercedes-Benz Style and Silver Arrows Marine—just presented a luxury motor yacht model at the 2012 Monaco Yacht Show.

The marine vessel completes Mercedes-Benz’s conquest of transportation modes, following leadership in land vehicles and together with the high-flying Eurocopter EC143 Mercedes-Benz Style. This helps Daimler achieve what it envisions as “all-encompassing mobility.”

The Granturismo motor yacht is measured at 14 meters long and makes use of design cues from Mercedes-Benz vehicles, applying that distinct style to a luxury yacht. UK-based Silver Arrows Marine will be in charge of developing and building the yacht, with notable marine architects Tommaso Spadolini as well as Martin Francis involved in the project.

“Silver Arrows Marine is a new brand with the best team of experts for extremely high-end maritime products,” said Mercedes-Benz Cars Design chief Gorden Wagener.

The luxury yacht is expected to be available sometime in 2013.

“Giving shape to a boat was an exciting challenge for automotive designers like we are,” added Wagener. “Our task was to explore how to apply the Mercedes-Benz design language to the particular proportions and specific requirements of a boat.” He went on to say that the design is an embodiment of “luxury, style, and pleasure” in true Mercedes-Benz fashion.