“Less Doors” Commercial, is it Intentional?

Clarissa October 30, 2011

There has been some grammar corrections on the Internet brought about by a Mercedes-Benz commercial. At 24 seconds, the man would say that the vehicles has “less doors”, even though, grammatically it should be “fewer doors.” The netizens are actually thinking about whether this is intentional or not, but thinking how this is being talked about, it certainly is intentional and not something that Mercedes-Benz or the ad agency just messed up on.

This is what a Mercedes-Benz marketing representative had to say about the “grammatical error”: “In this case, we’re told that the word “less” was chosen because it’s the direct opposite of “more” (which is used several times within the commercial).” I guess they decided for “more” as that would fit the commercial better, even though, it is grammatically incorrect.