Wednesday is one of my favorite days, not just because it is a time for videos but also because it is the middle of the week and so close to Friday.
Faithful
This beautiful commercial was sent in by Moses, no not the prophet, and really reflects what Mercedes stands for. I wish they would have continued showing this commercial, maybe not the same one but the concept could be continued with other families and different stories.
Mercedes CLK DTM AMG Cabrio
Unfortunately it is German, but like always just enjoy the video. If you would like one and have the money (236,060 Euro), then you are out of luck because they are sold out.
This is definitely a cool idea, but I am not sure if people will be so distracted by the M&Ms that they won't notice the cars shape.
Here is what the editor from AdvertsingforPeanuts, very cool website, had to say
Elias Kouloures is a junior creative at BBDO Germany's 18 month creative-trainee-program . He and his team wrote and shot this video themselves. There's a very cool idea here. Urban Stealth as a concept could make a nice campaign starter. And there's an interesting cross branding going on with M&M that should be further explored. While I'm not a big fan of the announcery style voice over and the script should be tightened up, there's some forward thinking going on here that I wanted to applaud. What juniors lack most is polish. That's all this idea needs. You other juniors be sure to keep pushing to get your ideas out there - it doesn't matter how.
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