Love them or hate them, but the Dr. Z ads will continue, according to BrandWeek, through the end of the year in its broadcast and online versions. DCX may revise some ads after September 5th, when the wave of TV and radio spots is scheduled to end.
The Dr. Z ads could also be used to promote the upcoming models, like the Aspen and Nitro. Eileen Wunderlich, marketing communications rep for Chrysler. "Dr. Z could also be used for more image advertising, so some of the current ads may come back. But," she added "there will be a next phase for Dr. Z. There is nothing in creation yet, we are only in the talking stage for more."