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The Return of Darth Toto: Mercedes Taps Into The Dark Side For The Title

Giancarlo Perlas March 31, 2023
Darth Toto Returns

Formula 1 Twitter went abuzz during the Australian Grand Prix weekend as the rain brought back the meme that has become iconic in the racing circles, and that’s Darth Toto. The nickname, inspired by the Sith Lords in the Star Wars series, is attributed to Mercedes motorsport boss Toto Wolff’s hooded look, which has become a staple in the sport. The meme first surfaced a couple of years ago showing Wolff in various blacked-out outfits ranging from a black turtle neck to a black raincoat complete with a face mask. Since then, it has become a recurring theme on social media networks like Twitter. Even official F1 accounts have joined… Continue Reading »

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Mercedes During the F1 Summer Break

Giancarlo Perlas August 6, 2018

Formula 1 is currently having is summer break. Currently, the Mercedes AMG Petronas team is leading the 2018 season of the sport in both the Drivers and Constructors Standings. Let’s see the latest happenings within the team as they approach the Belgian Grand Prix on August 26. Lauda is Recovering Three-time F1 champion and Mercedes non-executive chairman Niki Lauda caught a flu while on a holiday in Ibiza, which later developed into pneumonia and a “severe lung disease”. Lauda’s worsening condition resulted into an operation that required a fresh pair of lung transplants. Mercedes executive director Toto Wolff said that Lauda is already recovering after his treatment in Austria. The… Continue Reading »

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Mercedes-Benz SA and Audi SA Troll Each Other in Twitter

Giancarlo Perlas May 19, 2018

Audi South Africa and Mercedes-Benz SA recently engaged in a Twitter troll war over the image here. Now, what’s wrong with this seemingly innocent picture? It shows a fleet of Mercedes vehicles and an Audi Q7 mounted with a camera equipment. It appears that the Audi is filming the autos of the three-pointed star brand. Audi fired the first shot via Twitter saying, “Spotted! @MercedesBenz_SA shooting their next TV commercial…using an Audi Q7. Looks like our friends really do believe in the #BestOrNothing.” Spotted! @MercedesBenz_SA shooting their next TV commercial…using an Audi Q7. Looks like our friends really do believe in the #BestOrNothing. pic.twitter.com/WSYnYlXZ3N — Audi South Africa (@audisouthafrica) May 16,… Continue Reading »

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Justin Bieber’s Mercedes-Benz G-Wagon involved in crash, but other SUV worse off

Ryan Joseph Ramos March 26, 2018

Canadian pop star Justin Bieber was involved in a minor car crash this past weekend on Sunset Boulevard in Los Angeles, when his Mercedes-Benz G-Wagon was rear-ended by a Range Rover. Both drivers were able to get out of their respective vehicles to inspect the damage. No one seemed to have suffered any serious injury. According to some reports, one of the cars had an OnStar system that was able to alert law enforcement right away. The Mercedes-Benz G-Wagon had a damaged rear-mounted spare tire case. The Range Rover, on the other hand, was much worse for wear. It sustained considerable damage to the front, with a busted right front… Continue Reading »

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Official Teaser Photos of the Mercedes-Maybach S600 Released

Giancarlo Perlas November 11, 2014

Mercedes-Benz tweeted something that got everyone too excited just a while ago. That’s because its social media post contained two teaser images of the upcoming Mercedes-Maybach S600. So far, only the lettering in the rear indicating the model name, and the elegant cabin design of the car were revealed by the Twitter post of the German automaker. However, it is great to see the Maybach name resurrected in a new car under the three-pointed star marque. It should be noted that the Maybach brand was scrapped in 2012. Since then, it opened up a void in the ultra-luxury segment of Daimler. After quite some time though, it was announced that the name will be revived… Continue Reading »

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Let Them Race Said Team Mercedes Fans in Twitter

Giancarlo Perlas August 28, 2014

Around 19 hours ago, Mercedes AMG Petronas tweeted the million-dollar question that has been generating a lot of buzz on the Internet and the F1 community. In the official Twitter account of the team, it asked the opinion of fans whether they should allow their drivers to freely race or is it time to finally implement team orders. Almost instantaneously, fans poured in their opinions. Just five hours after Mercedes tweeted the question, an answer was determined. Those in favor of the free racing led a landslide victory against the ones who supported team orders. Mercedes revealed in a latter tweet that 92 percent of the respondents preferred free racing while… Continue Reading »

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Mercedes-Benz Wins Popularity Contest on the Social Media

Giancarlo Perlas July 3, 2014
mercedes-benz

Based on a popular benchmarking platform, Mercedes-Benz is the most popular car brand in the digital media for the first half of 2014. The assessment of the top car brands in the world was facilitated by eBench. The period covered was from January 1, 2014 to June 30, 2014. The automakers that were included in the study, aside from Mercedes-Benz, were Audi, BMW, Aston Martin, Jaguar, Ferrari, Porsche, Lamborghini, Lexus and Land Rover. The selection was based on the top 10 most active prestigious car brands in the world at present. Thirteen metrics was used in the evaluation. The metrics was based from the current top four social media platforms… Continue Reading »

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