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Latest Mercedes-Benz News

More All-New Mercedes EV Models Hinted at Trademark Filings

Giancarlo Perlas February 5, 2021

Mercedes-Benz continues to push with its goal to offer more electric vehicles in its EQ lineup. From what we know so far, the luxury car brand is planning to launch at least six EV models up to next year. The names go from EQA to EQX, but a new trademark filing suggests that there will be more Mercedes EV models going forward. The new list filed with the United States Patent and Trademarks Office (USPTO) on January 22, 2021, shows EQ units going beyond the X designation. One of the interesting names that came up was the “EQY”. The EQY is an all-new model that didn’t appear in the original… Continue Reading »

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Is the Mercedes-Benz SLR Making a Comeback?

Giancarlo Perlas March 10, 2019

The Mercedes-Benz SLR traces its roots to a car that forever etched its name in the world of racing. Going back to the Mercedes-Benz 300 SLR driven by legends such as Juan Manuel Fangio, Stirling Moss and Pierre Levegh, the car is mostly known for winning the 1955 World Sportscar Championship as well as in the 1954 and 1955 Formula 1 championships. After taking a bow in 2010, the Mercedes-Benz SLR name could be making a comeback. This is based on a new trademark filing of Daimler via a New York law firm to the United States Patent and Trademark Office (USPTO) on March 1. According to a TheDrive, the SLR… Continue Reading »

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Mercedes-Benz Reached Agreement With Chery Automobile Over Use Of EQ Brand

Giancarlo Perlas July 18, 2017

Mercedes-Benz has finally reached an agreement with Chinese company Chery Automobiles over the use of the EQ brand for its electric vehicles. The German automaker is now cleared to use EQ as a badge to their electric vehicles lineup. As reported earlier this year, Chery Automobiles filed a case before China’s trademark regulator because of Mercedes-Benz’s plan of using the EQ brand name. It was only last year when the German car manufacturer announced that it would create an EQ brand to categorize its future electric vehicles, services, and technologies. EQ will stand for electric intelligence, Mercedes said. But Chery Automobiles was quick to point out that it has been… Continue Reading »

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Mercedes-Benz Concept EQ Slammed with a Trademark Complaint in China

Giancarlo Perlas March 26, 2017

The Mercedes-Benz Concept EQ embodies the future in the car and sport utility vehicle development of its brand. However, Mercedes is in danger of losing the rights to use the “EQ” moniker in China after Chery Automobile slapped a trademark complaint against the giant luxury car brand. According to Fortune, Chery filed the complaint with the Trademark Office of the State Administration for Industry and Commerce in China against Mercedes over the “EQ” name. The company aims to bar the German automotive brand to use the moniker in the country. Chery claimed that they have been using the “eQ” name for their two-door electric cars. The company said they have… Continue Reading »

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Mercedes-Benz GLB Coming Up

Giancarlo Perlas June 19, 2016

Mercedes-Benz may be adding a new SUV in its lineup. According to Carscoops, the three-pointed star brand just trademarked Mercedes-Benz GLB. The new product is poised to sit between the GLA and GLC. It is also based on the B-Class. The platform to be used in the GLB will most likely be a front-wheel drive. It would be similar to the MPV, A-Class hatchback, CLA Coupe and the GLA units of Mercedes-Benz. In an interview of Thomas Weber, Mercedes-Benz Research and Development chief, he stated that he isn’t worried of a possible cannibalization. He said that there is always room in the lineup for new vehicles. With the ever-increasing demand for… Continue Reading »

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