Mercedes-Benz’ ‘Say The Word’ Ad Stars A-Class, MBUX, And Iconic Characters
The Mercedes-Benz A-Class and the Mercedes-Benz User Experience (MBUX) are front and center in the brand’s newest commercial, “Say The Word.” This high-tech, gateway sedan of the Mercedes-Benz model line was officially introduced at the Mercedes-Benz Stadium during the Super Bowl on February 3. The suggested retail price is $32,500. The comedic, 60-second commercial features “stars” such as Atlanta-based award-winning “Dirty South” rapper/actor Ludacris, PGA champion Rickie Fowler, iconic Looney Tunes characters, film and television legend Lassie, and several more surprises. The commercial, which aired during the second half of the Big Game, shows an A-Class owner making his way through the city while things are happening around him such… Continue Reading »