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Latest Mercedes-Benz News

Mercedes-Benz’ ‘Say The Word’ Ad Stars A-Class, MBUX, And Iconic Characters

Giancarlo Perlas February 10, 2019

The Mercedes-Benz A-Class and the Mercedes-Benz User Experience (MBUX) are front and center in the brand’s newest commercial, “Say The Word.” This high-tech, gateway sedan of the Mercedes-Benz model line was officially introduced at the Mercedes-Benz Stadium during the Super Bowl on February 3. The suggested retail price is $32,500. The comedic, 60-second commercial features “stars” such as Atlanta-based award-winning “Dirty South” rapper/actor Ludacris, PGA champion Rickie Fowler, iconic Looney Tunes characters, film and television legend Lassie, and several more surprises. The commercial, which aired during the second half of the Big Game, shows an A-Class owner making his way through the city while things are happening around him such… Continue Reading »

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Featuring the Mercedes-Benz Super Bowl LI Commercial

Giancarlo Perlas February 6, 2017

Mercedes-Benz once again took part in the annual Super Bowl. This time, the brand highlighted the Mercedes-AMG GT Roadster during the event’s commercial break. The ad features the American actor Peter Fonda. It is titled, “Built to be Wild.” The commercial was also given a legendary status with its use of the song “Born to be Wild” by the band Steppenwolf in its background music. The video was directed by Oscar-winning duo Joel and Ethan Coen. The commercial pays homage to Fonda’s classic “Easy Rider” movie. The video starts with a group of bikers in a bar. Then one announces that they have been “blocked in.” As the angry group moves outside,… Continue Reading »

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Mercedes-Benz Teases Advertisement for Super Bowl

Giancarlo Perlas January 16, 2015
mercedes-benz ad

After opting out to feature an advertisement in last year’s Super Bowl, Mercedes-Benz comes back this year in the grandest event in American football. The ad this time is called “The Big Race”. The theme of the ad is about the all-time favorite children’s tale of the race between the tortoise and the hare. According to Business Insider, the German automaker revealed that it is putting a “modern twist” to the popular Aesop’s Fables story. Recently, Mercedes-Benz released a teaser about its new ad for the show. The clip featured a show called “Showdown” hosted by former NFL wide receiver Jerry Rice. Then, he was joined by a cute little boy named… Continue Reading »

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CLA Super Bowl XLVII Ad Filming In New Orleans

Emmanuel P December 6, 2012

Super Bowl ads are an event unto themselves, with huge brands competing for eyeballs, and eventually, the hearts and minds of the viewers. And with YouTube, the potential for a global audience has made these ads more important than ever. No stranger to placing Super Bowl ads, Mercedes has begun filming one for Super Bowl XLVII. We do know that it will star Kate Upton and Usher, and will feature the CLA. Filmed in New Orleans, the ad will appear in the fourth quarter of the game. At the Mercedes-Benz Superdome billboard, a teaser is slated to appear, stating, “One temptation no Saint can resist. Introducing the CLA. Coming in… Continue Reading »

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