What the Slogan “The Best or Nothing” Means for Mercedes-Benz
What does the slogan “the best or nothing” mean for Mercedes-Benz? Here’s a quick look at the history of the slogan and how it translates to the product strategy of the brand in the past and present. “The best or nothing” has been the Mercedes-Benz battle cry for over a century. The phrase was first coined in an advertising campaign in 1902 wherein it perfectly encapsulated the brand’s philosophy of offering only the very best products to its customers, which is relevant up to this day. This no-nonsense commitment to quality has helped make Mercedes one of the most successful and respected automotive brands in the world for more than… Continue Reading »