Bringing Technology and a More Desirable Experience to Mercedes-Benz Showrooms
What are your childhood memories of automobile showrooms? For me, the showroom was the end of a ritualized journey. In what became an annual event, my father would wait for the new Ford models to arrive at the dealership. We would enter a balloon-filled building, be greeted quickly by an eager salesperson, and typically be handed a brochure before we approached the new models. If my father was contemplating a purchase that year, we would test-drive the cars, haggle with a salesperson (often making offers and counteroffers scrawled on a piece of paper), and possibly continue those negotiations with a sales manager. Assuming that a deal was concluded, we would… Continue Reading »