OneRepublic singer becomes Mercedes-Benz brand ambassador; B-Class featured in band’s music video
The newest Mercedes-Benz brand ambassador isn’t a race car driver or a movie star; instead, it’s Ryan Tedder, frontman for the American pop rock band OneRepublic. This partnership will be highlighted by the world premiere of the Mercedes-Benz B-Class on the first of October, at the Mondial de l’Automobile motor show in Paris. Incidentally, the B-Class is also featured on the music video for OneRepublic’s new song titled ‘I Lived’, a song which the band will perform at an event called Mercedes-Benz Media Night in Paris. The song will also be used for a variety of advertising materials for the B-Class. Mercedes-Benz Cars marketing exec Dr Jens Thiemer had high… Continue Reading »