Mercedes-Benz Dealerships Among Best, Says Study
According to the 2013 Prospect Satisfaction Index study conducted by the Pied Piper consulting firm, Mercedes-Benz dealerships are the best performers as far as car shopper treatment goes. The German automaker scored a 113, which tops all the other scores. The industry average on the survey has been reset to 100 for this year, and the lowest scores were 89 and 88. The survey involved 5,203 mystery shoppers hired by the firm. These shoppers visited various automotive dealerships in the United States within a period spanning July 2012 and June of this year. This PSI survey, says Pied Piper, has a strong correlation to sales success. The firm added that… Continue Reading »