Mercedes-Benz Dealerships Will Sell MV Agusta Bikes
MV Agusta recently revealed the marketing strategy of its new bikes. According to a report in BMW Blog, the president of the firm, Giovanni Castiglioni, disclosed during the press event of the brand’s new Brutale 800 that 127 Mercedes-Benz dealerships in Europe will showcase their motorcycles. Included in the plan is the F3 800 Solar Beam displayed at the Frankfurt Motor Show. It should be recalled that the said bike is inspired by the Mercedes-AMG GT. Mercedes-Benz purchased a 25 percent stake of MV Agusta sometime in 2014. The acquisition of stakes in the motorcycle company came after Audi bought Ducati. Taking into consideration the fact that Mercedes’ other rival, BMW, had… Continue Reading »
