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Behind the Scenes of Mercedes-Benz SUV Campaign

Giancarlo Perlas October 1, 2015

Mercedes-Benz is definitely not pulling any punches when it comes to promoting its products. Recently, the company gave a sneak preview of its SUV campaign. The new campaign of the brand features five famous personalities who continue to excel in their respective fields. Of course, first in line is Lewis Hamilton, the current Formula One World Champion racing under the banner of Mercedes-AMG Petronas. The Briton is partnered with the Mercedes GLE Coupe, which is a fitting pair for him since the auto is characterized by a stylish and agile body plus powerful V6 engine in its standard model and V8 in its full-badge AMG version. Renowned pro surfer Garrett McNamara gets the… Continue Reading »

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Mercedes-Benz launches new SUV marketing campaign powered by celebrities

Ryan Joseph Ramos August 22, 2015

While compact cars are the primary driving force behind the banner year of German car manufacturer Mercedes-Benz, the company has high hopes for its growing SUV line. With that, the company is launching a new marketing campaign for its SUVs. It’s all about showing you that the Mercedes SUV range is “At home in every terrain”—that’s the overarching catchphrase for the SUVs. According to Dr Jens Thiemer, the aim is to present the full SUV family instead of showcasing individual models. The campaign is designed to inform people about the distinct characteristics of Mercedes SUVs: “effortless superiority, confidence and poise.” For the campaign, Mercedes enlisted five celebrity ambassadors: the company’s Formula 1 champion… Continue Reading »

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Extreme Adventure For The Mercedes-Benz G-Class With Mike Horn

Peter Parcon June 28, 2015
Extreme Adventure For The Mercedes-Benz G-Class With Mike Horn

Swiss extreme sportsman and explorer Mike Horn embarked on an incredible journey from Château-d’Oex in Switzerland all the way to Pakistan and the second highest mountain in the world, K2. For this particular trip, the Swiss adventurer used a Mercedes-Benz G-Class, as indicated on a report from gtspirit.com. While Horn started the trip in Switzerland, he had to go through driver training in Germany with Mercedes-Benz to familiarize himself with the Mercedes-Benz G-Class. The first part of the trip saw Horn passing through harsh areas in Eastern Europe and central Asia before reaching Pakistan. On the way, he passed through Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, China and Russia. The second part… Continue Reading »

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