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Daimler Trucks Growing its Business in Asia and Africa Through MFTBC and DICV

Ryan Joseph Ramos May 7, 2013

In order to get stronger results from its commercial vehicles division, Daimler has been working hard to establish itself in new growth markets, particularly in Asia and Africa. Key here is Daimler Trucks’ “Asia Business Model” that allows it to gain traction through ‘stronger bundling and optimization’ of operations within the region. Important facilities within the region are major contributors to the division’s growth. Among these facilities are the Kawasaki, Japan-based Mitsubishi Fuso Truck and Bus Corporation (MFTBC), as well as the Daimler India Commercial Vehicles (DICV) facility in Chennai, India. Daimler Trucks has a 2015 target of 500,000 units sold for that year, and a loftier 2020 target of… Continue Reading »

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Mercedes-Benz Actros 1851 GigaSpace Wins Green Truck 2013 Award

Ryan Joseph Ramos April 25, 2013

What’s the greenest, most eco-friendly truck right now? If you answered the Mercedes-Benz Actros 1851 GigaSpace, then you’re right! The particular Euro VI-compliant commercial vehicle model was recently awarded with the ‘Green Truck 2013’ award, determined by Trucker and VerkehrsRundschau magazine editorial teams. The key criteria for the award include fuel consumption (test results for which were recorded by the aforementioned magazines) and CO2 emissions. Max payload and exhaust emission classification also factored into the rankings. The Actros 1851 GigaSpace’s fuel consumption was shown to be nearly one whole liter lower compared to the second-ranked commercial vehicle. The Predictive Powertrain Control (PPC) technology is seen as key to this result, as… Continue Reading »

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Daimler Trucks and Buses China Ltd. (DTBC) Established

Ryan Joseph Ramos April 25, 2013

To further enhance its commercial vehicle operations in China, Daimler AG has established Daimler Trucks and Buses China Ltd. (DTBC), a new legally independent entity that will be responsible for ensuring that Daimler can supply specific customer needs as far as commercial vehicles are concerned. Hubertus Troska, the Daimler Board of Management member responsible for China, says that this is part of the continuing realignment of Daimler’s business in China. “The new commercial vehicle entity is another milestone for Daimler in China and highlights our long-term commitment to the world’s largest vehicle market, which promises to offer enormous potential in the future as well.” According to Robert Veit, DTBC President… Continue Reading »

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Mercedes-Benz Dubs Euro VI-Compliant Truck Line the ‘A-Team’

Ryan Joseph Ramos April 23, 2013

In a recent media article, Mercedes-Benz referred to its new Euro VI-compliant heavy-duty truck line as the ‘A-Team’, which actually started in 2011. After continued refinements and constant development, the three truck models, the Actros, Antos, and Arocs (pictured), are now fully compliant with the emissions standard. That’s something that Daimler and Mercedes-Benz Trucks is counting on to further grow its Europe-leading 23 percent market share in 2012. Whether the ‘A-Team’ refers to the fact that the names of the trucks all start with an ‘A’ or to the fictional group of soldiers of fortune featured in a Mr. T-bannered TV series in the mid-80’s and in a 2010 film… Continue Reading »

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Daimler Trucks Targeting Number 1 Spot

Ryan Joseph Ramos April 5, 2013

According to new Daimler Trucks boss Wolfgang Bernhard, the division is eyeing the number one spot as far as the trucks industry is concerned. The aim, said Bernhard, is to be at the top “in every way,” in a letter that was sent to the company’s staff, a statement made public via Bloomberg. At the moment, Daimler Trucks is still behind its main rivals Volvo and Scania from a profit standpoint. It posted a 5.5-percent profit margin in 2012, compared to Volvo’s 5.8 percent and Scania’s 14 percent. Before taking over the trucks division on April 1, Bernhard was the head of production and purchasing at Mercedes-Benz Cars. Daimler Trucks… Continue Reading »

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Last Rounds of Extreme Testing for Next-Gen Mercedes-Benz Unimog and Econic

Ryan Joseph Ramos March 27, 2013

Mercedes-Benz is keen on making sure that the next generation of its Unimog implement carrier and extreme off-roader as well as the new Econic will be able to handle the harshest conditions. The aforementioned vehicles are currently going under the last round of tests such as winter road clearing in Rovaniemi, Finland. The Unimog is meant to handle extreme conditions, from winter operations to tasks done under the scorching sun… such as cleaning up solar panels in Spain. Of course, they are also meant to perform road servicing well no matter what the condition, temperature, altitude, or weather. On the other hand, the Econic is a special vehicle that has… Continue Reading »

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Bauma 2013: Mercedes-Benz Premieres Arocs, Atego, and Citan

Ryan Joseph Ramos March 21, 2013

Mercedes-Benz was very active at the Bauma International Trade Fair in Munich, with three trucks making their premieres: the Arocs, Atego, and Citan. This marks the completion of the German automaker’s construction offerings, a full-range and custom-designed lineup that will provide solutions for practically any construction application. The 2013 edition marks the 30th year of the trade fair that focuses on machinery, vehicles, and other equipment for construction applications. That makes perfect timing for Mercedes-Benz, which just completed its initiative to field a Euro VI-compliant truck lineup with the new Atego’s debut. The Arocs is all about power and robustness, while the Atego focuses on value and dedication. Of course, both… Continue Reading »

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