Mercedes-Benz to launch pre-owned brand in India
In about two weeks, Mercedes-Benz will be launching a separate pre-owned car brand in India in order to meet customers’ demand of high-quality offerings in that segment. There is a ton of potential in this corner of the market, and luxury car brands like Mercedes-Benz are known for retaining excellent value even when they’re sold as pre-owned vehicles, which is why there are many prospective buyers who check out the crop of pre-owned units. According to Mercedes-Benz India CEO Eberhard Kern, the company sees ‘phenomenal’ growth in the pre-owned car market in India. Mercedes-Benz, in particular, has said that it enjoyed a 45 percent growth rate in this segment in the… Continue Reading »