CLA, GLA take center-stage at upcoming Mercedes-Benz Evolution Tour
Music festivals are all the rage these days, and Mercedes-Benz USA is looking to tap into those in order to promote the GLA and CLA vehicles and appeal to a younger demographic — by way of the Mercedes-Benz Evolution Tour that is set to start this week. The tour offers entertainment and exclusivity, as it is an invite-only series of concerts. It will start in good ol’ New York, with stops in the following major cities: Atlanta, Chicago, Dallas, Los Angeles, Miami, and Washington D.C. What Mercedes-Benz is trying to do is tap into the 18 to 34-year-old market, and an event like this should fetch a considerable amount of mileage in… Continue Reading »