Mercedes-Benz Pairs MacGyver with Citan
MacGyver was a very popular action-adventure TV series in the mid-80’s to early 90’s, and now Mercedes-Benz is tapping the iconic character for the marketing campaign of the Mercedes-Benz Citan van, drawing parallels between the character’s craftiness and resourcefulness and the vehicle’s wide model range and versatile functionality. Due to be unveiled officially at the IAA International Commercial Vehicle Show scheduled for this September, the Mercedes-Benz Citan hopes to catch the attention and interest of people with the new advertising materials. The MacGyver-focused campaign so far involves an action advertisement as well as a trio of fresh online MacGyver episodes. If you’re not familiar with MacGyver, the eponymous hero usually… Continue Reading »