Mercedes-Benz A-Class Archives - Page 3 of 4 - BenzInsider.com

Mercedes-Benz Introduces two A-Class BlueEfficiency Variants

Carlo Adrian Canon January 30, 2013

Mercedes A180 BlueEfficiency (petrol) and A180 CDI (diesel) are the two variants added to the A-Class line-up. These two models are the precise opposites of the Mercedes AMG versions. Mercedes-Benz has launched two BlueEfficiency variants with the diesel as the most fuel efficient that the German luxurious car company has ever made and that is the A180 CDI. The A180 CDI (diesel) brags its 1.5 –litre and 4-cylinder diesel engine that puts out 109 bhp/260 Nm. It declares a fuel frugality of 33.16 kmpl and 92g/km CO2 emissions. The petrol version Mercedes A180 uses 1.6-litre, 4-cylinder petrol engine that gives fuel efficiency of 22.95 kmpl and 120g/km CO2 emissions. The… Continue Reading »

0

Mercedes-Benz Uses Twitter to Crowdsource Outcome of TV Spots

Ryan Joseph Ramos October 6, 2012

In the UK, Mercedes-Benz relied on the social media and microblogging platform Twitter to determine the outcome of its latest TV spots for the new A-Class. The series of ads cover 3 TV spots that aired during The X Factor over the weekend, with the first ad airing during the first commercial break on the Saturday airing, and the second spot in the next break. The third spot will then air during the Sunday episode. The campaign, through Abbott Mead Vickers BBDO, called upon Twitter users to vote for what actions the central characters in the ads should perform next, using the hashtag #YOURDRIVE. That will determine the outcome for… Continue Reading »

2

Mercedes-Benz Introduces New A-Class to Record Crowd in France

Ryan Joseph Ramos September 26, 2012

Mercedes-Benz presented the new A-Class before a record crowd of more than 60,000 visitors at various Mercedes-Benz dealerships in France. This was right after the showcasing of the vehicle at the Mondial de l’Automobile. “Our new A-Class is enjoying the most successful market introduction ever at Mercedes-Benz,” said Daimler AG chair and Mercedes-Benz Cars chief Dr. Dieter Zetsche. “And that, despite the fact that it has not even started in the high-volume markets outside Europe yet.” It’s not surprising that the new A-Class is enjoying a warm reception. It offers a premium look and premium features, making it very appealing for modern buyers, especially in a place where smaller and… Continue Reading »

0

A-Class TV Spot Showcase

Ryan Joseph Ramos September 25, 2012

Performance, Pulse, Parking—those are the three TV spots for the new Mercedes-Benz A-Class, each highlighting a different aspect of the vehicle. The “Performance” spot, easily our favorite here at BenzInsider, highlights the COLLISION PREVENTION ASSIST feature of the vehicle. It stars Nico Rosberg of the Mercedes F1 team, as he takes the A-Class for a ride while dodging and avoiding obstacles thrown at him by a guy that resembles a crash test dummy. As for the “Parking” spot, we see a woman driving the A-Class and coming to a sudden stop to park, then she sprays an outline around the vehicle. This clip highlights the 10 sensors mounted on the… Continue Reading »

1

Mercedes-Benz Opens “Visionary Store” Showroom in Milan for A-Class Launch

Ryan Joseph Ramos September 10, 2012

Milan, Italy is gorgeous and has a definite style. In that sense, it seems only fitting that Mercedes-Benz launch the new A-Class in Italy in style. That’s what the new “Visionary Store” is meant to accomplish. It is the first of its kind, and it offers prospective buyers, enthusiasts, and admirers to experience what the new A-Class is all about. Located near the cathedral, the new Visionary Store’s opening was attended by Mercedes-Benz Cars Head of Sales and Marketing, Dr. Joachim Schmidt, together with Mercedes AMG Petronas F1 team driver Nico Rosberg. Schmidt said that the aim was for customers to experience the vehicle in a whole new light, both… Continue Reading »

0

Mercedes-Benz Launches Ad Campaign for New A-Class

Ryan Joseph Ramos August 25, 2012

“The New A-Class. The pulse of a new generation.” That’s the tagline for the advertising campaign for the new Mercedes-Benz A-Class, a campaign that will cover print, television, and online channels, leading up to the official launch of the vehicle on September 15th. According to Mercedes-Benz Cars Vice President for Brand Communication Anders Sundt Jensen, the campaign aims to build upon the already 40,000 pre-launch orders the automaker has already received for the A-Class. “The campaign is just as progressive and emotionally appealing as the new A-Class itself,” said Jensen. “And perfectly reflects what our compact Mercedes model stands for: strikingly passionate design, pure dynamism, exemplary safety and unique digital… Continue Reading »

0

“MERCEDES DRIVE THRU” in London

Ryan Joseph Ramos August 23, 2012

What’s not to love about food and art? The two come together in what is called the “MERCEDES DRIVE THRU,” a temporary and driveable restaurant that’s designed by British food artists Sam Bompas and Harry Parr. The aim is to provide “an exceptional sensory experience” highlighted by good food and some light art, accomplished by the duo with help from the Jason Bruges Studio, a multimedia collective in the UK. A new Mercedes-Benz A-Class will be one of the main draws of the restaurant, staged artistically to highlight the design and make it interact with the whole installation and light show. Basically, the car is used so guests can go… Continue Reading »

1

BenzInsider.com – A Mercedes-Benz Fan Blog