Mercedes-Benz 2020 Archives - BenzInsider.com

A-Class Pavilion and Roadshow Gives Mercedes-Benz a ‘Golden Apple’ at ADAM Awards

Ryan Joseph Ramos November 12, 2013

Brand communication is, without a sliver of a doubt, an important part of getting the kind of sales figures that would make any company proud. That’s exactly what Mercedes-Benz has proven by earning a ‘Golden Apple’ at the 2013 ADAM Awards, thanks to the Pavilion and Roadshow for the automaker’s A-Class launch. These projects for the A-Class launch are part of the Best Customer Experience and Mercedes-Benz 2020 strategy advocated by the company. In today’s ever-changing marketing landscape, having top-of-the-line products need corresponding brand communication drives that will really help show target markets the appeal and utility in going for the aforementioned products. Getting help from LIGANOVA, a brand retail… Continue Reading »

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Mercedes-Benz Posts Record July Sales

Ryan Joseph Ramos August 5, 2013

Mercedes-Benz is off to a solid start for the second half of 2013, with the German luxury car maker posting record results for July and managing 20% growth on year-over-year figures for the month. A total of 116,790 vehicle units were sold over last month. That puts the year-to-date tally up to 811,227 units, which marks an 8.1-percent increase over the same January-to-August period in 2012. Dr Joachim Schmidt, Mercedes-Benz Cars executive vice president for sales and marketing, credited the success of the new E-Class as well as the continued popularity of the automaker’s compact models. The addition of the new S-Class also bolstered Mercedes-Benz’s bid starting from mid-July. “Our… Continue Reading »

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Mercedes-Benz pavilion Opens in Warsaw

Ryan Joseph Ramos August 1, 2013

As part of the Mercedes-Benz 2020 customer experience strategy, the German automaker puts a focus on temporary brand experience setups in conjunction with the brick-and-mortar shops and online channels. One such temporary location is the Mercedes-Benz pavilion, which just opened up last July 20th in Warsaw’s Powisle district. The first ten days of the temporary structure saw around 3,000 visitors, and there were 80 test drives during that period. The Mercedes-Benz pavilion will be around until October. The location of the pavilion was carefully chosen because of its nearness to the city centre as well as having parks around, making it quite a popular spot for people meeting up. The… Continue Reading »

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Presenting: The Mercedes-Benz 2020 Sales and Marketing Strategy

Ryan Joseph Ramos July 24, 2013

Mercedes-Benz has some of the most impressive dealerships around, and the German automaker even came out first in a customer satisfaction survey conducted in the US. However, the brand is aiming to take that experience to the next level with its Mercedes-Benz 2020 sales and marketing strategy. According to Mercedes-Benz, it is putting a premium not only in growing its product line, but also adapting to the ever-changing needs of customers. That’s why Dr. Joachim Schmidt, EVP of Sales and Marketing at Mercedes-Benz Cars, took point at the Mercedes-Benz Brand Laboratory near Stuttgart to present its sales and marketing strategy key points to outline the company’s new approaches. “The paths… Continue Reading »

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