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Latest Mercedes-Benz News

A Closer Look at MBUSA’s “Driven to Delight” Strategy

Giancarlo Perlas December 15, 2015

At present, only a few companies compare to Mercedes-Benz when it comes to innovation, marketing genius, and overall brand strength. However, in 2011, prospective Mercedes-Benz buyers and vehicle owners were all too frequently having dealership experiences that were in need of an overhaul! Most world-class customer experience brands (Zappos, The Ritz-Carlton Hotel Company, Starbucks, etc.) started with service excellence at their core.  On the other hand, Mercedes-Benz was built on exceptional products. In the United States during the said year, there was a shift in priorities by a new leadership team. These leaders set a course to not only be the best customer experience provider in the automotive sector but… Continue Reading »

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Mercedes-Benz mbrace: The Back Story

Giancarlo Perlas December 13, 2015

Leveraging off of breakthroughs in telematics (an interdisciplinary field that includes telecommunications, road safety, electrical engineering, and computer science), Mercedes-Benz vehicles allow for communication beyond a simple “mayday” or emergency response button, including a suite of products that delivers true concierge service. While some Mercedes-Benz vehicles were equipped with mbrace technology (safety, security, and travel assistance) as far back as 2009, upgrades were introduced in model year 2013 to deploy a new generation of technology and ensure that every Mercedes-Benz vehicle would have mbrace as a complimentary feature for the first six months of ownership. Providing Customers a Sense of Security In its most basic form, mbrace provides customers with… Continue Reading »

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Mercedes-Benz USA launches 2015 C-Class online configurator

Ryan Joseph Ramos August 17, 2014

Want to tinker around with your very own US-spec Mercedes-Benz C-Class? Now that the automaker has launched its online configurator for the 2015 model year, you can do just that. You can head over to the site at this link and you can start customizing your own 2015 C-Class, just the way you want it. Options are currently limited though, as you can start off with a base of either the 241-horsepower C300 starting at $40,400 or the 329-horsepower C400, which starts at $48,590. Those base prices do not include the optional stuff you will be adding later on through the  configurator, as well as taxes, title, registration fees, transport charge, and… Continue Reading »

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Mercedes-Benz USA Leases 1.1-Million Square-Foot Former Boeing Facility

Ryan Joseph Ramos July 9, 2013

Mercedes-Benz USA has just leased a 1.1-million square-foot Long Beach facility that used to be a place where Boeing 717 planes were manufactured. Terms of the lease were left undisclosed, as are the plans of MBUSA for the site. The only comments made on the facility was that it would get some measure of an overhaul and that the development would be more on the long-term. The company is expected to move in sometime during Q1 2014. Long Beach mayor Bob Foster expressed delight in the luxury automaker choosing the California city, and also said that the new facility will “complement the Douglas Park development underway across the street.” The… Continue Reading »

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Mercedes-Benz Pads Lead Over BMW in US Luxury Segment

Ryan Joseph Ramos May 2, 2013

With record sales in the month of April, Mercedes-Benz USA was able to pad its lead over rival German luxury automaker BMW. The latter was able to get a higher increase in terms of volume, with a 10 percent increase corresponding to 23,225 units sold for the month. Mercedes-Benz, on the other hand, sold 23,635 units, a 5.8 percent increase. Year over year figures through April indicated an 11-percent increase for 2013, as the Mercedes-Benz has managed to sell 92,822 units so far, according to parent company Daimler. BMW, meanwhile, has sold 88,127 units through the fourth month of the year. Daimler’s gains are thanks in part to the resurgence… Continue Reading »

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Mercedes-Benz USA Names Webster New smart GM on Top of Other Moves

Ryan Joseph Ramos April 30, 2013

Mercedes-Benz USA has just named previous pre-owned and fleet ops general manager Mark Webster as the new overall smart GM, replacing Tracey Matura, who then moves on to Chicago to become the GM for the central region. The shuffling becomes official on May 1. “Leveraging talent is a great way to drive a company’s corporate culture,” said MBUSA president and CEO Steve Cannon. He added that he expects “fresh perspectives” and skill sets to help the company sustain the  momentum it’s enjoying right now. There’s a domino effect, of course. Apart from the moves involving Webster and Matura, Kurt Cornell moves into the position vacated by Webster. In addition, previous… Continue Reading »

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Mercedes-Benz USA Gets Record Sales Figures for Q1

Ryan Joseph Ramos April 3, 2013

Backed by solid March numbers and riding continued success to start 2013, Mercedes-Benz USA reported that its Q1 sales figures are the highest in its history. The German automaker sold a total of 69,187 vehicles (cars plus trucks) during the first quarter of the year, which is up 12.5% over the same period in 2012. “We’re coming out of our highest first quarter on record—and that’s before launching a single new product,” said Mercedes-Benz USA CEO Steve Cannon. The company sold a total of 24,646 vehicles in March, which represents a 6.5% increase over the same month last year. Quarterly figures that also count Sprinter trucks and smart units are… Continue Reading »

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