Daimler Quietly Puts Maybach Brand to Rest
Daimler AG purchased the Maybach luxury car brand in 1960 and eventually groomed it to become a rival to ultra-luxury vehicle manufacturers Bentley and Rolls-Royce. Now, Daimler has quietly ended the Maybach saga. Everybody knew the fate of the brand after Dr. Dieter Zetche in November last year confirmed its discontinuation. The final nail on the coffin was the new pricelist released by Mercedes-Benz USA featuring its 2013 model range. All the five Maybach models offered in the US—the 57, 57 S, 62, 62 S, and Landaulet—were listed as “Discontinued.” With the emergence of the Mercedes-Benz S-Class, it was really a no-brainer for Daimler to pull the plug on Maybach… Continue Reading »