Mercedes Takes Another Strategy in the Chinese Luxury Car Market
The performance of Mercedes-Benz in China has been heavily criticized by analysts due to its inability to pick up a significant pace against its major rivals like BMW and Audi. Firms like JD Powers and Macquarie have both given the three-pointed star brand poor reviews in terms of its position in the Chinese luxury car market. Among the downsides pointed out by analysts about Mercedes in China is that its cars are very expensively priced. Then, Mercedes is often viewed in the country as an old person’s car. They went on to add the fact that Mercedes’ partnership with two competing distribution networks is not making its position in the… Continue Reading »