Studies Reveal that Mercedes-Benz is the Most Innovative Auto Brand
A comprehensive study conducted by Pricewaterhouse Coopers (PwC) and Center of Automotive Management (CAM) revealed that the Mercedes-Benz brand is the leader of innovation when it comes to automobiles according to a new report published by Daimler AG in the Media section of its official website. Mercedes-Benz was able to attain 170 index points after the study, which showed the strength of the brand in coming up with something new for its customers. The score was the highest in the AutomotiveINNOVATIONS survey. Moreover, the German brand’s S-Class, E-Class and C-Class were among the three most innovative car models in the survey based on the notes of Dr. Stefan Bratzel of CAM…. Continue Reading »