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Latest Mercedes-Benz News

Mercedes-Benz Now 7th In “Best Global Brands 2023” Rankings

Mercedes-Benz emerges as seventh in the top ten most important brands in the world based on the “Best Global Brands 2023” listing of Interbrand. The three-pointed star marque rose from its eighth position last year in the assessment of the US brand consulting firm. Mercedes-Benz: Most Valuable Luxury Automotive Brand in the World The annual “Best Global Brands” list of Interbrand puts Mercedes as the most valuable luxury automobile brand worldwide. However, it should be noted that the company is no longer new to the rankings. In fact, it consistently maintained its place on the eighth for five consecutive years before moving to the current seventh. Alongside its move in… Continue Reading »

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Mercedes-Benz 11th in Interbrand’s ‘Best Global Brands 2013’

In the 2013 edition of the Best Global Brands list compiled by Interbrand, the Omnicom-owned global branding consultancy firm, Mercedes-Benz finished 11th overall. While the German automaker was not able to crack the top 10, that position still makes it the top luxury automotive brand on the list and the top European brand as well. This marks another year in which the Mercedes-Benz brand value has risen, a trend that started back in 2009. The 2013 value, pegged at $31.904 billion, represents an increase of around 6 percent compared with last year’s figure. Mercedes-Benz Cars’ Director of Brand Communication, Dr Jens Thiemer, expressed pride at the achievement, and pointed out… Continue Reading »

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