Mercedes-Benz Dials Back To ICE Cars After EVs Fail To Boost Profit
Going Back to the Basics Mercedes-Benz CEO Ola Källenius revealed during the company’s annual shareholders’ meeting that they are getting their sights back on internal combustion engine (ICE) cars instead of going all-in on electric vehicles (EV). This somehow supports the earlier statements of US dealership owners and insiders that the dwindling EV sales have forced the German automaker to change its stance on its electrification target. “They’re not going to force [EVs] on the market,” an unnamed Mercedes retailer said in an interview with Automotive News. “They are going to allow the market to dictate.” The move is in line with the brand’s “Economics of Desire” business slogan wherein… Continue Reading »