Garrett McNamara Archives - BenzInsider.com

Behind the Scenes of Mercedes-Benz SUV Campaign

Giancarlo Perlas October 1, 2015

Mercedes-Benz is definitely not pulling any punches when it comes to promoting its products. Recently, the company gave a sneak preview of its SUV campaign. The new campaign of the brand features five famous personalities who continue to excel in their respective fields. Of course, first in line is Lewis Hamilton, the current Formula One World Champion racing under the banner of Mercedes-AMG Petronas. The Briton is partnered with the Mercedes GLE Coupe, which is a fitting pair for him since the auto is characterized by a stylish and agile body plus powerful V6 engine in its standard model and V8 in its full-badge AMG version. Renowned pro surfer Garrett McNamara gets the… Continue Reading »

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Mercedes-Benz launches new SUV marketing campaign powered by celebrities

Ryan Joseph Ramos August 22, 2015

While compact cars are the primary driving force behind the banner year of German car manufacturer Mercedes-Benz, the company has high hopes for its growing SUV line. With that, the company is launching a new marketing campaign for its SUVs. It’s all about showing you that the Mercedes SUV range is “At home in every terrain”—that’s the overarching catchphrase for the SUVs. According to Dr Jens Thiemer, the aim is to present the full SUV family instead of showcasing individual models. The campaign is designed to inform people about the distinct characteristics of Mercedes SUVs: “effortless superiority, confidence and poise.” For the campaign, Mercedes enlisted five celebrity ambassadors: the company’s Formula 1 champion… Continue Reading »

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Mercedes-Benz Surf Boards Developed For Garrett McNamara

Peter Parcon October 31, 2014

Mercedes-Benz collaborated with Corticeira Amorim and Polen Surfboards in creating a Mercedes-Benz surf board under the MBoard project designed mainly using Portuguese cork, according to a report from worldcarfans.com. The surf board was designed primarily for the Hawaiian daredevil, Garrett McNamara. The Mercedes-Benz surf board for the professional surfer was developed as part of the MBoard project that was announced a year earlier. The project already saw the development of four similar surf boards that were dubbed as “The Silver Arrow of the Seas.” McNamara is set to face the winter giants of Nazaré using the “MBoard 2.0.” McNamara said cork is known for its flexibility and high durability, which… Continue Reading »

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