Daimler Joins the “Clean Diesel. Clearly Better.” Campaign
Daimler, together with BMW, Audi, Porsche, Volkswagen along with auto-component company Bosch, joined the project titled “Clean Diesel. Clearly Better.” This campaign developed by German Association of Automotive Industry and their members is developed to create a multi-brand information platform that will let the US population know about the advantages of using “clean diesels” and the technology that runs it. Another aim is to advertise that diesel is better than gasoline in terms of consumption, performance and cleanliness. In line with this campaign, participating car companies showcased their new cars that rightfully bear the campaign’s logo. They will also apply the logo in their advertisements, TV spots, brochures and showroom…. Continue Reading »