Study says Chinese Mercedes-Benz owners are likely wealthy entrepreneurs
It may not sound like much of a surprise, but according to a brand study, Mercedes-Benz owners in China belong mostly to a class of wealthy entrepreneurs, and are in fact among the wealthiest in the nation. Those were the findings in a study conducted on the eight major luxury automakers in the biggest automotive market in the world, via a report by The Detroit News. Successful and wealthy entrepreneurs comprise the crop of Mercedes-Benz owners, and these same owners have the highest household assets among the groups of luxury car owners, pegged at 11.3 million yuan. The study, conducted by Hurun Research Institute that is based in Shanghai, also associated certain… Continue Reading »