Brabus Adopts Blockchain Solution To Combat Product Counterfeiting
The Brabus badge makes an already luxurious and sporty Mercedes-Benz or Mercedes-Maybach car stand out more. The German aftermarket tuning specialist has no shortage of what it could do to bring out extra exclusivity and performance to vehicles bearing the three-pointed star marque. However, it also suffers from replicas blatantly produced by counterfeiters. For this reason, the company recently announced a partnership with the Aura Blockchain Consortium. The collaboration aims to integrate blockchain-based Digital Product Passport (DPP) technology into its Brabus Masterpiece cars starting in the 2025 model year. The consortium was an initiative forged by popular luxury brands, including LVMH, Prada, Cartier, Richemont, and the OTB Group. Blatant Copyright… Continue Reading »
