Mercedes-Benz 11th in Interbrand’s ‘Best Global Brands 2013’
In the 2013 edition of the Best Global Brands list compiled by Interbrand, the Omnicom-owned global branding consultancy firm, Mercedes-Benz finished 11th overall. While the German automaker was not able to crack the top 10, that position still makes it the top luxury automotive brand on the list and the top European brand as well. This marks another year in which the Mercedes-Benz brand value has risen, a trend that started back in 2009. The 2013 value, pegged at $31.904 billion, represents an increase of around 6 percent compared with last year’s figure. Mercedes-Benz Cars’ Director of Brand Communication, Dr Jens Thiemer, expressed pride at the achievement, and pointed out… Continue Reading »