Mercedes vs. BMW: The Autonomous Car
In the autonomous car market, Mercedes continues to play a major role, though BMW is certainly making some recent moves. BMW’s upcoming iNext, an autonomous car, was recently given a 2021 release date, although BMW’s head of marketing and sales, Ian Robertson, suggested that the release date may be premature. The earlier-than-anticipated release date is likely a response to Mercedes’ growing authority in the young autonomous car market, with Mercedes having conducted autonomous car tests since 2012 and having released the stunning F 015 Luxury in Motion E-Class. The revolutionary 2017 Mercedes-Benz E-Class already provides a sneak peek at what autonomous driving may look like via its F 015 Luxury… Continue Reading »
