Automotive industry Archives - BenzInsider.com

Mercedes Parts Supplier Magna Eyeing More European Facilities

Ryan Joseph Ramos June 24, 2013

Magna International, an Ontario-based global automotive parts supplier, is eyeing more profit out of Europe by moving its factories east, in an effort to meet North American demand for Mercedes-Benz vehicles as well as other models from German manufacturers. The original-equipment parts manufacturer is considering a number of European locations for eight proposed facilities, and these locations include Hungary, Poland, Russia, Serbia, and also Turkey. As part of an initiative to reduce labor costs, the company is also considering cutting back on its German and Belgian operations. Magna also counts BMW and Volkswagen AG as clients. With Mercedes-Benz posting sales growth of around 10 percent in year-to-date figures through May,… Continue Reading »

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Mercedes-Benz Turning to Used Cars Amid New-Car Sales Slump

Ryan Joseph Ramos June 21, 2013

Companies always have different strategies when it comes to difficult economic conditions. Mercedes-Benz, for one, is cashing in on growing demand for used cars as the new-car sales in Germany plummet. This year, Germany’s sales figures for new cars are likely going to end up as the lowest since 1990. However, the pre-owned market is going strong as companies like Mercedes-Benz and even rival BMW step up their efforts to push used cars to consumers looking to save some money. This includes new offers for leases and quick loans in order to attract prospective buyers. According to Daimler banking unit chief Franz Reiner, these pre-owned vehicles allow access to ‘the… Continue Reading »

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Mercedes-Benz, Luxury Automakers Encroaching on Mass-Market Segments

Ryan Joseph Ramos January 22, 2013

Mercedes-Benz is among the luxury car manufacturers that are introducing new entry-level models at a previously unprecedented value. The new Mercedes-Benz CLA is a good example of this new trend, seeking to capture a younger market that’s increasingly becoming more willing to spend for luxury brands. With around 75 million slated to be in the 30- to 40-year-old age group in the US, there’s a lot of potential to cut into the market dominated in the past by mass-market manufacturers. Even when you consider that it’s a higher-end model of a mass-market brand versus an entry-level luxury vehicle, it’s easy to see why being able to offer luxury cars at… Continue Reading »

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BrandZ Study: Mercedes-Benz Among Most Valuable Automotive Brands

Ryan Joseph Ramos May 23, 2012

Mercedes-Benz still ranks among the world’s top 3 most valuable automotive brands, according to the BrandZ Top 100 Most Valuable Global Brands 2012 study. The German automaker is ranked behind rival BMW at the top and Japanese automaker Toyota in second place. In the overall Top 100, Mercedes-Benz was ranked at 46, just behind Disney (43), Nike (44), and Accenture (45). BMW (23) and Toyota (28) both ranked in the top 30 overall, however. Honda (65), Nissan (81), and Volkswagen (96) were the other automotive manufacturers that were able to crack the Top 100. Even with what many may deem a dismal finish, Mercedes-Benz actually managed an improved brand value… Continue Reading »

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