2014 mercedes-benz cla Archives - BenzInsider.com

Exclusive News: Mercedes-Benz 2014 CLA Product Guide Revealed

Giancarlo Perlas February 16, 2013

For all the fans who are eagerly awaiting the most complete guide to all the features and add-ons that the 2014 Mercedes-Benz CLA offers, we are glad to present to you the Dealer Ordering Guide which was leaked courtesy of the CLAForums website. Aside from the features, all the pricing options were also detailed to present you a clear idea on what you can expect from the new car. However, noticeably lacking from the manual is the basic price of the car. But based on the CLA commercials that have been floating recently, we do know that it comes at a price of $29,900. Check out the complete brochure below:

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Mercedes-Benz, Luxury Automakers Encroaching on Mass-Market Segments

Ryan Joseph Ramos January 22, 2013

Mercedes-Benz is among the luxury car manufacturers that are introducing new entry-level models at a previously unprecedented value. The new Mercedes-Benz CLA is a good example of this new trend, seeking to capture a younger market that’s increasingly becoming more willing to spend for luxury brands. With around 75 million slated to be in the 30- to 40-year-old age group in the US, there’s a lot of potential to cut into the market dominated in the past by mass-market manufacturers. Even when you consider that it’s a higher-end model of a mass-market brand versus an entry-level luxury vehicle, it’s easy to see why being able to offer luxury cars at… Continue Reading »

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Mercedes-Benz Looking to Cash-In on the Opportunities Presented in Super Bowl 2013

Giancarlo Perlas December 26, 2012

Millions will definitely be tuned in to witness the outcome of Super Bowl 2013 in New Orleans. However, the top executives of Mercedes-Benz are looking at the spectacular event on a different angle according to Reuters. Set to make its impact on the late-game commercial will be the new 2014 Mercedes-Benz CLA. The aim of the advertisement’s airing during the phenomenal sporting occasion is to attract thousands of new and younger customers into buying the brand. The report further added that this strategy is being employed nowadays by luxury car brands in order to keep up with the highly competitive market. Stephen Cannon, chief executive of Mercedes-Benz USA, stated that… Continue Reading »

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