Brand loyalty is not easily earned, and companies who develop a following would to well to capitalize on such loyalty. Which is what Mercedes is doing with the release of its latest accessories for its M- and B-Class offerings. And for Mercedes-Benz loyalists, this is not a bad thing, because you just know that Mercedes does not put its logo on just any product. Standards of quality must be lived up to. To this end, Mercedes is offering myriad add-ons such as snow chains, running boards, bike racks, ski and snowboard racks, a dozen varieties of lightweight alloy rims, steering wheels and pedals, an iPod integration kit and a Becker satnav system.

Any combination of these accessories will set your Mercedes apart from rest that came off the showroom floor and give your Mercedes that customized and individual look.