Mercedes-Benz E-Class All-Terrain Rolls Out In The Market With €74K Price Tag

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Mercedes-Benz E-Class All-Terrain Rolls Out In The Market With €74K Price Tag

After a long wait, more details about the new Mercedes-Benz E-Class All-Terrain were announced by its maker. This off-road offshoot of the E-Class Estate will be available for order in the first quarter of 2024 with €74K starting price in Germany.

Mercedes-Benz E-Class All-Terrain
Mercedes-Benz E-Class All-Terrain (Image Source: Mercedes-Benz Media)

Luxury Meets Adventure

At the heart of the E-Class All-Terrain’s appeal is its enticing pricing, starting at 74,077.50 euros (78,035.46 USD based on current exchange rates) for the E 220 d 4MATIC according to Mercedes-Benz Media. This attractive entry point range makes it an enticing prospect for luxury car enthusiasts. As of this writing, Mercedes-Benz USA is yet to announce the sticker price of the luxury vehicle.

In a nutshell, the features of this mild off-roader offer a remarkable balance between price and features that distinguish it in the market.

Off-Road Performance

The E-Class All-Terrain isn’t just about luxury; it’s about adventure. Boasting a 4MATIC all-wheel drive as standard, it’s ready to tackle a variety of terrains, including country roads.

The ground clearance, up to 46 mm higher than the classic Estate, even when fully loaded, ensures that no obstacle is insurmountable. Airmatic air suspension and an off-road driving program come as standard, enhancing the off-road experience.

Innovative Features of the Mercedes-Benz E-Class All-Terrain

The E-Class All-Terrain packs an impressive array of features to elevate your driving experience. Among the standout innovations is the “transparent bonnet” feature, accessible through the 360-degree camera.

It offers a virtual view of the road beneath the vehicle, providing advanced visibility of obstacles like rocks and potholes. These enhancements not only improve safety but also make off-road driving a more enjoyable experience.

Distinctive Design

The auto’s striking look embodies the rugged essence of an all-terrain vehicle. Off-road design elements, including special bumpers and high-gloss front and rear optical underride guards, set it apart from its counterparts.

Meanwhile, the dark grey matte radiator grille and wheel-arch trims add a dash of character to this distinguished member of the E-Class family.

Diverse Engine Options

Customers at the market launch have a range of engine options to choose from, including diesel, petrol, and a plug-in hybrid model. This variety ensures that there’s an E-Class All-Terrain for every discerning driver’s preference.

With prices starting at 74,077.50 euros, this luxury all-terrain vehicle offers an enticing selection of powertrains when it’s finally available in Mercedes’ order books by the first quarter of next year.

Extended Standard Equipment

Mercedes has taken a new product strategy with the E-Class All-Terrain, extending its standard equipment to a level that far surpasses its predecessor. The list of standard features includes a metallic finish and flush-mounted door handles, ensuring a luxurious and seamless design.

Notably, the German market offering incorporates Blind Spot Assist, heated seats, and the Avantgarde equipment line, both inside and out.

Cutting-Edge Technology

The E-Class All-Terrain is a tech-savvy marvel, featuring a 12.3-inch and 14.4-inch driver and central displays, as well as wireless smartphone charging through the MBUX system. The MBUX system also provides access to a plethora of apps from the Mercedes me Store, making your journey as enjoyable as it is safe.

With Active Parking Assist and Parktronic, parking becomes a breeze, enhancing the convenience of owning this vehicle.

Tailored Packages for the Mercedes-Benz E-Class All-Terrain

Mercedes has created packages that cater to various customer preferences. These packages include Avantgarde Advanced, Avantgarde Advanced Plus, Exclusive Premium, and Exclusive Premium Plus, each offering a combination of desired features.

These packages provide customization options, allowing customers to personalize their E-Class All-Terrain to their heart’s content.

Personalization Options for the E-Class All-Terrain via Mercedes me Store

A standout feature of the E-Class All-Terrain is its ability to receive additional features via over-the-air technology (OTA). This allows for post-purchase personalization, ensuring that the vehicle evolves with your changing preferences.

The Mercedes me Store serves as a one-stop shop for these on-demand equipment options, which can be purchased individually or subscribed to.

Final Thoughts

Overall, Mercedes-Benz’s market launch of the E-Class All-Terrain brings a refreshing blend of luxury, performance, and cutting-edge technology to the all-terrain vehicle segment. With a competitive starting price and a diverse range of engines, it caters to a wide range of drivers, all while maintaining the hallmark Mercedes standards of quality and innovation.

As it hits European dealerships in the first quarter of 2024, the E-Class All-Terrain is poised to leave an indelible mark on the world of luxury SUVs.

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