Mercedes-Benz emerges as seventh in the top ten most important brands in the world based on the “Best Global Brands 2023” listing of Interbrand. The three-pointed star marque rose from its eighth position last year in the assessment of the US brand consulting firm.

Mercedes-Benz: Most Valuable Luxury Automotive Brand in the World

The annual “Best Global Brands” list of Interbrand puts Mercedes as the most valuable luxury automobile brand worldwide. However, it should be noted that the company is no longer new to the rankings.

In fact, it consistently maintained its place on the eighth for five consecutive years before moving to the current seventh. Alongside its move in the hierarchy is an increase in the value of the luxury brand by nine percent to $61.414 billion on a year-on-year basis.

“The latest increase in our brand value is a first?class achievement by the entire Mercedes?Benz team, which makes us all very proud. The result is both a confirmation and an incentive for us: we are continuously building on our brand heritage to shape the future – with the goal of creating the most desirable cars in the world,” commented Mercedes-Benz AG Communications & Marketing Vice President Bettina Fetzer in relation to the new milestone of the automaker.

Mercedes attributes its improvement in the global brand rankings to its strategic realignment in 2021, which reflects its new slogan “Desire for Iconic Luxury.” The shift in business vision emphasizes the company’s strong roots as a luxury automaker known for its “style-defining icons” and its role as a leader in innovation throughout the years.

Going forward, Mercedes aims to be a model in the digital age via its exemplary products and services around the globe.

Best Global Brands 2023 Criteria

Interbrand’s Best Global Brands has been a fixture in the industry for over two decades. Its listing evaluates candidates on three criteria, namely:

• Financial performance of the brand’s products or services;
• Role of the brand in the purchase decision process; and,
• Strength of the brand with regard to securing the company’s future earnings.