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Latest Mercedes-Benz News

Mercedes-Benz: From “Old Man’s Car” To “Everyone’s Car”

Mercedes-Benz, a brand synonymous with luxury and sophistication, has undergone a remarkable transformation over the years, successfully shedding its long-standing image as an “old man’s car” to “everyone’s car.” Once associated primarily with mature drivers who valued comfort over style, the iconic German automaker has evolved to appeal to a diverse and younger demographic. This shift is not merely a rebranding strategy but a reflection of the company’s commitment to innovation, design, and performance. Embracing Modern Design Gone are the days when Mercedes-Benz cars were perceived as stodgy and conservative. The brand has wholeheartedly embraced an all-inclusive design philosophy merging class, dynamism, and youthfulness into its lineup. Sleek lines, bold… Continue Reading »

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Nick Saban Accelerates Dream Motor Group With $650M Expansion To Two Mercedes Dealerships

Renowned football coach Nick Saban, along with CEO Joe Agresti and partners, has strategically broadened the horizons of Dream Motor Group, venturing into the high-end automotive market in south Florida. The recent acquisition includes two opulent dealerships of the three-pointed star marque located in Miami, namely Mercedes-Benz of Coral Gables and Mercedes-Benz of Cutler Bay. Expanding the Dream Fleet The major deal, valued at over $650 million, extends beyond the car showrooms. Automotive News reports that the transaction encompasses an auto repair facility and the purchase of a former police headquarters. Nick Saban, a seasoned investor in luxury car dealerships, effectively advantageously positions Dream Motor Group as a prominent player… Continue Reading »

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Mercedes-Benz Expands US Charging Network With Simon Partnership

Under a new partnership, Mercedes-Benz is set to establish nationwide fast-charging stations at locations managed by the largest shopping center developer in America, Simon Property Group. Initially hitting up 55 locations across North America, these eco-friendly charging ports will be powered exclusively by renewable energy. Powering E-Vehicles Conveniently According to InsideEVs, these chargers aim not just for high power outputs of up to an impressive 400 kilowatts but also pledge user convenience and engaging experiences as customers can go about their errands while juicing their vehicles. The specifics on architectural layout and other technicalities remain under wraps to this date though. Transformative Plan Towards EV Accessibility Emulating Tesla’s model further… Continue Reading »

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Mercedes-Benz Posts Solid Earnings Amidst Market Turbulence

Mercedes-Benz Group AG has reported solid third-quarter earnings, demonstrating resilience in the face of a challenging market environment. Despite intense price competition, particularly in the electric vehicle (EV) segment, the company achieved a solid performance. Solid Earnings in a Competitive EV Market According to the latest report of the luxury automaker, Mercedes-Benz Group’s Earnings Before Interest and Taxes (EBIT) reached €4.8 billion in Q3. The numbers were down from €5.2 billion in the same period in 2022. Nonetheless, the company managed to offset higher inflation, currency fluctuations, and supply-chain costs through improved net pricing and increased sales of premium vans. Sales and Electrification Gains Mercedes-Benz Cars saw sales reaching 1,529,800… Continue Reading »

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The Historic Road Of Mercedes-Benz To Autonomous Vehicles

Mercedes-Benz, a name already synonymous with luxury automobiles, has recently made history by becoming the first car manufacturer worldwide to secure approval from both Nevada and California for Level 3 autonomous vehicles on public roads. The announcement has ignited a fresh wave of interest in the innovative realm of self-driving cars. However, what many may not realize is that Mercedes-Benz’s journey into autonomous driving dates back several decades. The Untold Autonomous Driving Odyssey In the 1980s and 1990s, Mercedes-Benz was quietly conducting groundbreaking research and development in the field of autonomous vehicles. Their ambitious undertaking, known as the Eureka Prometheus project, marked the dawn of an era that was way… Continue Reading »

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Mercedes-Benz USA Struggles With Electric Vehicle Sales

Mercedes-Benz USA is facing a challenging road ahead as it transitions its gas-powered lineup to electric vehicles (EVs). Although the company appears to be determined in embracing the electric future, its franchise dealers have been encountering obstacles when it comes to moving their electric inventory. A Long Wait to Sell Previously, Mercedes-Benz USA (MBUSA) touted strong Q3 2023 sales of its products. The company reported an impressive 285% spike in its EV sales during that period with 10,423 EQs sold. However, a recent report by Autoblog has painted a grim picture of what was really happening in the North American dealerships of the three-pointed star marque. According to the source,… Continue Reading »

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Mercedes-Benz Ordered By German Court To Pay Fines

In a recent development, a Stuttgart court has dealt a severe blow to German automaker Mercedes-Benz, ruling in favor of damages related to the use of cheat devices in its diesel cars to trick emission readings. The decision of the Stuttgart court was earlier affirmed by the higher regional court. The Stuttgart Court Ruling The latest developments came from Reuters today. So far, we don’t know the specifics of the ruling yet as well as the penalty imposed by the court to the three-pointed star marque. However, as a recap, the accusations revolve around the issue that the luxury car manufacturer installed cheat devices or software in its cars. These… Continue Reading »

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