A very creative way to promote a very “boring” product. I mean how depressing is it for the guy who gets the ‘Sprinter’ project and his colleague get an S-Class as project. It seems that Marius Rosu, who created this, has a very creative mind and he should get credit for that. The image shows how similar to Noah’s Arc, the Sprinter would be able to hold a pair of every animal to save the planet. Brilliant!
Agency: GAV Scholz&Friends
Art director: Marius Rosu
Copywriter: Catalin Spoiala
Creative Director: Marius Rosu
Client service: Lorena Stoica