Behind the Scenes of Mercedes-Benz SUV Campaign

Giancarlo Perlas October 1, 2015

Petra Nemcova in the new Mercedes-Benz SUV campaign.

Mercedes-Benz is definitely not pulling any punches when it comes to promoting its products. Recently, the company gave a sneak preview of its SUV campaign. The new campaign of the brand features five famous personalities who continue to excel in their respective fields.

Of course, first in line is Lewis Hamilton, the current Formula One World Champion racing under the banner of Mercedes-AMG Petronas. The Briton is partnered with the Mercedes GLE Coupe, which is a fitting pair for him since the auto is characterized by a stylish and agile body plus powerful V6 engine in its standard model and V8 in its full-badge AMG version.

Renowned pro surfer Garrett McNamara gets the Mercedes-Benz GLA. He is featured together with his Mercedes-inspired surfboard. The SUV has been referred to by its maker as the next big thing despite its compact stature.

Mike Horn, the famous South African-born Swiss explorer and adventurer, is shown with the G-Class. Much like Horn, the G-Class does not back down from any adventure, even in the rough. Its strong build enables it to conquer harsh terrains with ease.

Meredith Michaels-Beerbaum, who excels in equestrianism, takes the GLE. As a mother, horse-trainer and a first-class athlete, the spacious, reliable and luxurious GLE surely caters to her lifestyle.

Lastly, top model Petra Nemcova is with the Mercedes-Benz GLC. The auto is ideal for her in-demand life as a model, and a trustworthy companion in the urban jungle where she has been accustomed to since she was young.

Each presentation features a different theme corresponding to the person and the vehicle it is highlighting. The creative agency of the brand, Jung von Matt, was responsible in organizing the whole Mercedes-Benz SUV campaign.