When the word went out that Mercedes was running a tuner competition centred on the new GLK luxury SUV, Boulevard identified immediately with the brief for the Urban Whip and lost no time in getting to work.
“I’ve been a Mercedes fan since childhood,” says Boulevard President Chris Bradley, “and when I reviewed the design brief for the Urban Whip I said to myself, ‘we can do this better than anyone'”.

While it may be one of the smaller competitors in the field, Boulevard is big on ideas. Taking its inspiration from a number of Mercedes models, the company set about creating a visual interpretation of the GLK that would put it at the very top of the food chain in the urban jungle.