sideways. a smart art project

Muamer Hodzic February 15, 2008

Smart will be introducing a book “sideways. a smart art project,” to further emphasize their philosophy of questioning generally accepted ideas. The book will be released on March 19th, 2008 in New York and will feature work by 100 international artits in an attempt to evaluate the way we think about the environment and mobility.

This 248 page book will contain work from the fields of photography, illustration, graphic design, painting, sculpture, architecture, styling, hairstyling and make-up. Developing greener urban transportation for the future is one of the smart brand’s primary goals, which explains why the manufacturer has been producing the series vehicle with the lowest CO2 emissions in the world for many years now. You will be able to get your copy at bookshops for €29.90, so roughly $44.

Check out the gallery after the break.