Luxury automotive giant Mercedes-AMG and avant-garde fashion label sacai just joined forces to unveil a cutting-edge capsule collection. This collaboration, a celebration of their shared brand DNA, seamlessly merges the heritage of the high-performance division of the three-pointed star marque with the Japanese company’s progressive design ethos. Launched amidst the glitz of Mercedes-AMG’s Speed City activation, the collection pays homage to the iconic “Red Pig,” a symbol of AMG’s racing legacy.
Inspired by Legends: The Red Pig’s Influence
The genesis of the collection stems from the legendary Mercedes-Benz 300 SEL 6.8 AMG, popularly known as the “Red Pig.” This historic race car, an unexpected underdog at the 24 Hours of Spa in 1971, defied expectations with a remarkable second-place finish.
Drawing inspiration from this triumph, sacai infuses the capsule with dynamic badges and motifs that reimagine the Red Pig’s legacy through the lens of its distinctive design language.
Capsule Collection: Where Tradition Meets Innovation
The capsule collection, a harmonious blend of luxury ready-to-wear staples and accessories, encapsulates the essence of the collaboration. Embodying the hybrid nature of their shared DNA, the collection marries traditional and innovative elements, performance and casual aesthetics.
Available exclusively at AMG Speed City in Las Vegas and Nordstrom.com, this limited-edition collection showcases sacai’s unique approach to design and its ability to breathe new life into familiar fashion archetypes.
Artistry on Wheels: Bespoke Wrap for the Mercedes-AMG GT
Complementing the fashion offerings, sacai lends its artistic touch to a bespoke wrap for the all-new Mercedes-AMG GT. Unveiled at AMG Speed City, the wrap is a creative reinterpretation of the Red Pig’s design elements, featuring abstracted motifs in a stunning mirrored chrome finish.
This collaboration transcends the realms of fashion, extending the brand’s masterful craft to the very surface of the AMG GT, redefining automotive aesthetics.
A Convergence of Uniqueness: AMG and sacai’s Progressive Vision
The unlikely pairing of AMG and sacai finds common ground in their shared commitment to uniqueness and progressive vision. Michael Schiebe, CEO of Mercedes-AMG, expresses excitement about the collaboration, emphasizing the creation of one-of-a-kind luxury products that resonate with connoisseurs.
Chitose Abe, sacai’s Founder and Designer, echoes this sentiment, highlighting the encounter as a fusion of innovative quality and pure elegance.
