Two iconic brands, Mercedes-Benz and Superplastic, have joined forces to create a captivating collaboration that seamlessly merges the worlds of luxury automotive and digital creativity. This extraordinary partnership brings forth an exclusive limited-edition capsule collection, featuring a unique Superdackel character and a range of stylish apparel. Let’s delve into the details of this exciting collaboration.
Embracing Innovation
In a remarkable display of innovation, Mercedes-Benz and Superplastic showcased their unexpected collaboration at CES 2023. Introducing Superdackel, a contemporary reinvention of the beloved “Wackeldackel” nodding dog toy, the partnership brought together the physical and digital realms.
The collaboration also gave birth to an animated short film titled “Road Tripz – Starring Janky, Guggimon & Superdackel,” which takes viewers on a thrilling joyride through the streets of New York City.
The Superdackel Collection
At the heart of this exclusive collaboration lies the Superdackel capsule collection, featuring a handcrafted wooden Superdackel figure. Sculpted from cherry, maple, walnut, and alder wood, each 12-inch (approx. 30.4-centimeter) Superdackel figure is adorned with the iconic Mercedes-Benz emblem, symbolizing the fusion of luxury automotive and digital creativity.
Limited to only 65 pieces, these collectibles come with a display base and a custom Baltic birch box, making them highly sought-after by art, design, and car enthusiasts.
Fashion Forward
The collaboration extends beyond collectibles, with a premium capsule of apparel offerings. Made with the utmost attention to detail, the Mercedes-Benz x Superplastic hoodie, t-shirt, hat, scarf, and dog collar showcase the iconic Superdackel logo.
Crafted from organic cotton and silk, these fashion pieces exemplify the collaboration’s commitment to quality and style.
Exclusive Launch Event
To celebrate this groundbreaking partnership, Mercedes-Benz and Superplastic hosted an exclusive launch event at the Superplastic flagship store in New York City’s vibrant SoHo district. The immersive gallery space featured awe-inspiring full-screen animations of the animated short film, captivating guests and immersing them in the collaborative world of Mercedes-Benz and Superplastic.
Final Thoughts
The collaboration between Mercedes-Benz and Superplastic marks a significant milestone in the realm of luxury automotive and digital creativity. By blending traditional craftsmanship, cutting-edge technology, and imaginative character design, this collaboration has created an extraordinary collection that captures the hearts of fans and enthusiasts alike.
Mercedes-Benz and Superplastic continue to push boundaries, delivering innovative experiences that narrow the gap between the physical and digital realms.
