Exclusive: Mercedes-Benz Canada launches new C-Class web site

Muamer Hodzic August 17, 2007

I had the honor of receiving an invitation from Mercedes-Benz of Canada to view their all new and feature rich website for the new C-Class, and report about my experience. The most important thing to note here is that you will be the first ones to see it, that is right, before even the big automobile magazine had the chance to look at it.

As you will see the website is very well designed, the navigation is simple, the content is impressive, but most importantly, it gets the message across. I am not trying exaggerated, but the website with its beautiful design, rich content, and simplicity mirrors the car itself.

The site asks visitors: “What Drives You?” Five animated vignettes act as “answers”, each representing a different dimension of the vehicle’s – and driver’s – personality. Most importantly though, it’s bringing excitement and promoting the C-Class launch in Canada on September 12th.

Mark Forsyth, Manager of Interactive Services at Mercedes-Benz Canada, comments: “With a unique brochure builder, integrated media gallery, and direct links to an online configurator and dealer locator, this site gives customers and potential Mercedes-Benz clients several opportunities to get up close and personal with the new car.”

You are getting an exclusive look at the all new MB Canada C-Class website

Press Release:

Toronto (August 21, 2007) – Mercedes-Benz Canada launched a new website today featuring images, video, vignettes, and product highlights of the innovative all-new 2008 Mercedes-Benz C-Class.

The site can be found at www.mercedes-benz.ca/whatdrivesyou

Understanding that many drivers see their vehicle as an extension of themselves, the site asks visitors: “What Drives You?” Five animated vignettes act as “answers”, each representing a different dimension of the vehicle’s – and driver’s – personality.

A key feature of the sleek site is a brochure customizer where visitors can build – and send themselves – a personalized e-brochure with information relevant to them. The site also encourages visitors to place the C-Class images and video onto personal websites and blogs.

The new C-Class will arrive in Mercedes-Benz showrooms in Canada on September 12 and dealers are anticipating a flow of customers eager to drive the luxury sedan. “Our online preview has already generated significant interest and we anticipate that this new site will further encourage many people to take a test drive,” says Forsyth.

The site was designed by Mercedes-Benz Canada’s interactive agency, henderson bas.

For more information, please contact:

Mark Forsyth
416-847-7560
[email protected]

JoAnne Caza
416-847-7550
[email protected]

Tips to Improve your Mercedes-Benz: A Mercedes performance chips is a great way to add some extra horsepower. Chips are available for most models of C-class on the market, from old to new.