The success of Jurassic World in the US domestic and international box office has benefitted Mercedes-Benz since it provided the brand extra exposure in the market. Since the movie was produced in Hollywood, Mercedes-Benz USA took the windfall from the movie. Due to this, the people over at Europe created their own publicity campaign with a photo shoot at Europa-Park in Rust, Germany, as shown on a motorward.com report.

The Europeans organized the special photo-shoot at Europa-Park using the latest Mercedes-Benz vehicles. While it did not take advantage of the Jurassic World fever spreading across the world, each image in the photo shoot does evoke a feeling of mystery and adventure. Since it was done “after-hours” it also allowed an instant connection between the viewers and the images.

The setting of the photo shoot made the luxury vehicles of Mercedes-Benz look better. Among the notable images in the photo shoot included the recently-launched Mercedes-AMG GT, which was impressive under low-light conditions, and the GLE and GLE Coupe, which appeared on the Jurassic World. The photo shoot also included the S-Class, the GLA 45 AMG, the SL Class, and the S-Class Coupe.

The Europa-Park photo shoot also highlighted the grandeur of the G-Class range of vehicles as they were shot in a number of locations around the park.