MBUSA Reports Remarkable Q3 2023 Sales Surge
Giancarlo Perlas October 13, 2023Mercedes-Benz USA (MBUSA) has recently released impressive figures regarding its 2023 third-quarter sales performance. The latest data from the luxury automaker showcases an extraordinary surge in various vehicle segments, with a particular emphasis on electric vehicles (EVs). MBUSA boss Dimitris Psillakis expressed his enthusiasm for the sustained demand and the company’s commitment to an electric future.
The Electric Revolution: A 284% Surge in EV Sales
In a monumental leap towards sustainable mobility, Mercedes-Benz USA reported a remarkable 284% increase in Electric Vehicle (EQ) sales during Q3 2023 compared to the same period in 2022. With a total of 10,423 EQ units sold, the EV lineup now constitutes 14% of their overall passenger vehicle sales for the year.
Top-End Triumph: An 11% Increase
Mercedes’ Top-End Vehicles segment also experienced a notable 11% growth, totaling 21,020 units sold in Q3 2023. High-performance models under the Mercedes-AMG label, although slightly decreased at -4% compared to Q3 2022, still contributed significantly. Notably, the iconic S-Class witnessed an impressive 48% boost in sales compared to the previous year, with 3,890 units sold during the quarter.
Core Segment Ascendance: 25% Growth
Within the Core segment, MBUSA sold 37,270 units in Q3 2023. The E-Class, a mainstay of the brand, enjoyed a surge of 25%, with 4,827 units finding new homes. Moreover, the fully electric EQE Sedan attracted 969 new customers, while the EQE SUV reached 3,488 units sold, signifying the growing appeal of electric mobility within the Core segment.
Entry-Level Excellence: 11% Rise
The Entry segment showcased remarkable progress, with sales reaching 12,808 units, reflecting an 11% increase compared to the same quarter in 2022. The sporty CLA experienced a substantial 21% surge, selling 2,785 units during Q3 2023. The fully electric EQB also stood out, recording 3,270 unit sales and witnessing a remarkable 343% increase from Q3 2022. The GLA remained a steady performer, with 2,529 units finding buyers.
Vans in Demand: 24% Sales Uptick
Mercedes-Benz Vans posted a strong performance, with sales reaching 18,913 units in Q3 2023, marking a 24% increase compared to the same quarter the previous year. Year-to-date figures also indicated a 6% increase in sales compared to 2022, with a total of 51,815 units sold. The impending launch of the all-new eSprinter, the brand’s first fully electric van in North America, has notably garnered significant interest in the van segment and is expected to further contribute to its future sales.
Certified Pre-Owned Success: A 6% Uptick
Mercedes-Benz Certified Pre-Owned (MBCPO) models displayed a 6% growth in sales during the third quarter of 2023, with 34,957 vehicles finding new owners. This highlights the enduring appeal of the three-pointed star marque in both new and certified pre-owned markets.
MBUSA CEO Statement
“We are very encouraged by the strong and sustained demand of all our products and especially for the Alabama produced EQE SUV and EQS SUV. With the professionalism and dedication of our dealer partners, we achieved significant sales growth within both our Top-End Vehicle ICE and EV segments.”
Mercedes-Benz USA President and CEO Dimitris Psillakis
Final Thoughts
The Q3 2023 sales report from Mercedes-Benz USA is a testament to the brand’s dedication to innovation and sustainability. With remarkable growth in EV sales, a strong presence in various segments, and a promising future with the introduction of the eSprinter, MBUSA continues to define the luxury automotive landscape. The figures reflect an automotive giant firmly committed to shaping the future of mobility while maintaining its reputation for excellence.
