Brabus Explores Exciting Opportunities in the Restomod Market
Giancarlo Perlas October 20, 2023Renowned German automotive tuner Brabus, famous for its high-performance Mercedes vehicles, is poised to embark on an exciting new venture into the restomod segment of the automotive market. With an illustrious history that began in 1977, the company has traditionally focused on enhancing modern vehicles with a distinct edge. However, under the leadership of CEO Constantin Buschmann, it is seeking to diversify its offerings and tap into the burgeoning restomod market.
Pioneering a New Direction
In an interview with PistonHeads, Constantin Buschmann, who took the reins of Brabus in 2018 following the passing of his father, identified a need for innovation within the company. He recognized that while the tuning brand had gained a stellar reputation for crafting “super exclusive” cars.
In relation to this, there was a growing demand for unique and bespoke projects that extended beyond their traditional Mercedes-based offerings.
Expanding Horizons
Over the past five years, Brabus has expanded its portfolio to include an array of vehicles, from Range Rovers and Porsches to Rolls-Royces and Aston Martins. The company has also ventured into electric car modifications, enhancing the range of Mercedes-AMG EQS 53.
This diversification reflects Brabus’s commitment to meeting the evolving demands of its discerning clientele, all the while maintaining its commitment to high performance, luxury, and exclusivity.
The Road to Restomods
With an astute focus on market positioning and additional revenue streams, Brabus remains committed to innovation and evolution. While it currently relies on original equipment manufacturers (OEMs) for its vehicle supply, the company acknowledges the potential limitations as the automotive industry shifts toward electric vehicles.
Embracing Restomods
Buschmann acknowledges the growing interest in the restomod market and reveals that Brabus has been actively investigating this niche for the past three years. While he concedes that it remains a “niche” corner of the automotive market, the tuner has several “projects” in development that could see it venture further into the restomod world.
These efforts underline the famous Mercedes tuner’s commitment to pushing the boundaries and offering customers even more unique and bespoke options.
Final Thoughts
As Brabus prepares to enter the exciting world of restomods, the company continues to uphold its legacy as a pioneer in the automotive industry. Constantin Buschmann’s vision for innovation and his commitment to balancing the industry’s obsession with ‘mobility’ and uninspiring vehicles with remarkable offerings like restomods promise a vibrant future for the popular Mercedes tuner.
